We have a saying in our house “A family that plays together, stays together.” This weekend our family ran in a local race – My wife and oldest ran the full course and my youngest and I ran the short course. It was an absolute blast!
What made this experience fantastic was the race directors attention to detail. Key to the race, a smooth race packet pickup with simple logistics. We had clear instructions on where to go and what to do. The race itself was great. It had that big race feel with a small town smile. There was course support throughout, and a grand finish line with a stands, medals and a fast finish. The post race party was also great. There was food, live music and things to do. Everyone left with a smile. We will definitely be returning next year!
As I reflect on the experience, this is the kind of marketing event I would want to be involved in. After 40 years, they have clearly established their brand and a consistent message. Next week I will be doing an Ironman Brand Race and it will be interesting to compare their planning and execution.