We recently returned from a trip to New York City. On our drive in, we stopped over at Carlo’s Bake Shop, home of the Cake Boss. For those of you who have not seen it the Cake Boss follows a family business that specializes in cakes made for upscale clients. The show is very popular and has established a successful brand.
What I found most interesting is the brand was established through Reality TV, which is not always mentioned in Marketing as Social Media. Through their productions, they are able to develop characters, present their products and build the brand image. Judging by the long line to buy merchandise and baked goods from their shop and the excitement my wife and kids displayed when we visited, I would say it’s very effective.